IntelliEstate platform

Fourteen AI work partners.
One platform.

Every tool is built around a specific moment in the premium homes sales and lettings day - not generic AI, but specialists that know your world.

Content & copy
01
Listing Copy Writer
Generate polished, SEO-optimised listing copy in seconds - tailored to the buyer type, tone, and property. Enter the search terms buyers actually use and the tool weaves them naturally throughout the copy, so your listings rank on Google as well as converting viewers into buyers.
SEO keyword integration - naturally embeds the search terms buyers use so listings rank organically on Google
Headline, description, bullet highlights and social caption - all SEO-considered
Portal formatter - instantly outputs separate versions formatted for Rightmove, Zoopla and OnTheMarket
Off-plan mode - sells from floor plan and finish spec for properties that don't exist yet
Four buyer types and four tone options for fully tailored output
Core tool
01
Social Media Generator
The only property content tool built for both traditional SEO and GEO - the new standard for AI-powered search. As buyers increasingly search on ChatGPT, Perplexity and Google AI, the agencies that appear in those answers will dominate their market. This tool builds that presence automatically.
Q&A post format - structured specifically to be cited by ChatGPT, Perplexity and Google AI when buyers search for properties or agents in your area
Local market data integration - weaves real statistics into content, which is what AI search tools look for when deciding what to cite as authoritative
Full week of content from one brief - Instagram, LinkedIn, story script, newsletter paragraph
SEO keyword report - shows exactly which search terms have been embedded so agents understand what they are building over time
Milestone mode - new instruction, sold agreed, open day, market updates
New
02
Listing Copy Writer
Generate polished, SEO-optimised listing copy in seconds - tailored to the buyer type, tone, and property. Enter the search terms buyers actually use and the tool weaves them naturally throughout the copy, so your listings rank on Google as well as converting viewers into buyers.
SEO keyword integration - naturally embeds the search terms buyers use so listings rank organically on Google
Headline, description, bullet highlights and social caption - all SEO-considered
Portal formatter - instantly outputs separate versions formatted for Rightmove, Zoopla and OnTheMarket
Off-plan mode - sells from floor plan and finish spec for properties that don't exist yet
Four buyer types and four tone options for fully tailored output
Core tool
02
Social Media Generator
The only property content tool built for both traditional SEO and GEO - the new standard for AI-powered search. As buyers increasingly search on ChatGPT, Perplexity and Google AI, the agencies that appear in those answers will dominate their market. This tool builds that presence automatically.
Q&A post format - structured specifically to be cited by ChatGPT, Perplexity and Google AI when buyers search for properties or agents in your area
Local market data integration - weaves real statistics into content, which is what AI search tools look for when deciding what to cite as authoritative
Full week of content from one brief - Instagram, LinkedIn, story script, newsletter paragraph
SEO keyword report - shows exactly which search terms have been embedded so agents understand what they are building over time
Milestone mode - new instruction, sold agreed, open day, market updates
New
Client relations
03
Follow-Up Agent
Personalised follow-up emails after every site visit - referencing exactly what the buyer saw, said and felt. Now includes a full 4-email nurture sequence and WhatsApp version.
Single email or full 4-email nurture sequence
WhatsApp message version alongside email
Gone quiet re-engagement mode
Two subject line options for A/B testing
Core tool
03
Tour Prep Briefing
Walk into every viewing fully prepared - with a personalised buyer briefing, units to prioritise, tailored talking points, objection handling, and a suggested close.
Buyer snapshot and unit strategy
Lifestyle-matched talking points
Completion mode for post-reservation visits
De-snagging communication handler
Core tool
04
Follow-Up Agent
Personalised follow-up emails after every site visit - referencing exactly what the buyer saw, said and felt. Now includes a full 4-email nurture sequence and WhatsApp version.
Single email or full 4-email nurture sequence
WhatsApp message version alongside email
Gone quiet re-engagement mode
Two subject line options for A/B testing
Core tool
04
Tour Prep Briefing
Walk into every viewing fully prepared - with a personalised buyer briefing, units to prioritise, tailored talking points, objection handling, and a suggested close.
Buyer snapshot and unit strategy
Lifestyle-matched talking points
Completion mode for post-reservation visits
De-snagging communication handler
Core tool
05
Sales Progression Agent
The tool the industry has been missing. Agents spend over a third of their working day on post-reservation sales progression - chasing solicitors, updating buyers, managing the exchange timeline. The Sales Progression Agent handles all of it from a quick status update.
Buyer update emails at every stage of the reservation to exchange process
Professional solicitor chase emails that maintain relationships
Weekly pipeline summary for sales managers
Delay and complication notification drafts - empathetic and professional
New
06
Offer & Negotiation Assistant
The highest-stakes moment in any sale - handled professionally. When an offer comes in, the Offer & Negotiation Assistant helps agents manage the conversation with both parties, build a counter-offer strategy, and move toward agreement without losing the deal or the relationship.
Complete vendor communication - presents the offer professionally and asks for instructions without pressure
Complete buyer communication - keeps them engaged without revealing the vendor position
Situation analysis - is the offer reasonable, what is the realistic achievable outcome
Tactical negotiation strategy - specific advice on how to achieve the best outcome for all parties
Five situation modes: first offer, counter-offer, declined, best and final, offer agreed
New
07
Valuation Follow-Up Agent
Most estate agents lose instructions not because of their valuation - but because of what happens after. The Valuation Follow-Up Agent crafts compelling, personalised follow-ups that address each vendor's specific situation, tactfully handle competing quotes, and keep your agency front of mind until the decision is made.
Four situation modes: comparing agents, not ready to list, gone quiet, competing against overpriced rival
Addresses competitor higher valuations honestly and confidently without being negative
Verbal talking points for the follow-up phone call - the things better said than written
Long-term vendor nurture sequences for not-ready sellers
Pre-valuation prep mode - generates a full preparation brief before the visit so agents walk in ready to win the instruction
New
08
Tenant Applicant Follow-Up
The lettings equivalent of the Follow-Up Agent - built around how applicants think and what they need to hear. After every viewing, generates a personalised follow-up referencing exactly what the applicant said, their move-in timeline and their specific situation. Includes a WhatsApp version alongside every email.
Four situation modes: same day warm follow-up, next day check-in, gone quiet re-engagement, urgency nudge for competing interest
References exactly what the applicant said during the viewing - not a generic template
WhatsApp version generated alongside every email - ready to copy and paste instantly
Suggested next step based on the applicant's situation and any competing interest
New
Market intelligence
09
Market Report Builder
Turn comparable sales data into a compelling buyer-ready market summary in seconds. Address hesitation, justify price and build conviction with structured evidence.
Structured comparable input table with auto price per sq ft
End-user and investor-specific versions
Addresses four buyer concerns: price, investment, values, area
Core tool
09
Investor Pack Builder
Generate a professional investor summary document from a few inputs - covering gross yield, net yield, capital growth case and area fundamentals. The document agents currently spend hours producing manually.
Gross and net yield calculation with narrative
Capital growth case with comparable evidence
Area fundamentals and demand drivers
New
10
Market Report Builder
Turn comparable sales data into a compelling buyer-ready market summary in seconds. Address hesitation, justify price and build conviction with structured evidence.
Structured comparable input table with auto price per sq ft
End-user and investor-specific versions
Addresses four buyer concerns: price, investment, values, area
Core tool
10
Investor Pack Builder
Generate a professional investor summary document from a few inputs - covering gross yield, net yield, capital growth case and area fundamentals. The document agents currently spend hours producing manually.
Gross and net yield calculation with narrative
Capital growth case with comparable evidence
Area fundamentals and demand drivers
New
Operations
11
CRM Note Taker
Type a rough brain dump after any call or visit and get back a clean, structured CRM entry - formatted to match Reapit's field structure so agents can paste directly with zero reformatting. Also produces a weekly pipeline summary for sales managers from multiple buyer notes.
Reapit-formatted output for direct paste
Voice note transcript input support
Lead temperature rating with explanation
Weekly pipeline summary mode for managers
Core tool
12
Landlord & Tenant Hub
Independent agencies managing lettings portfolios spend hours producing routine communications - inspection reports, tenancy renewals, rent reviews, maintenance updates and end of tenancy letters. The Landlord & Tenant Hub drafts all of them professionally from a few bullet points, preserving the personal touch that defines great independent agencies.
Six communication types: inspection reports, tenancy renewals, rent reviews, maintenance updates, end of tenancy and arrears notices
Inspection reports in full narrative format from rough bullet point notes - saves 45 minutes per report
Rent review letters that reference market conditions and justify increases professionally
Separate outputs for landlord, tenant or both simultaneously
New
13
Investment Calculator
A dedicated live calculator built for property investment analysis. Enter the purchase price, rental income, costs and mortgage details and every figure updates instantly - no generation, no waiting. Built for agents who need accurate numbers in front of a client right now.
Gross yield and net yield calculated instantly from purchase price, rent and annual costs
Monthly mortgage payment on repayment basis using actual interest rate and term
Monthly cashflow shown in green (positive) or red (negative) - updates live as you type
Stamp duty using correct 2025 UK rates with BTL additional property surcharge toggle
Total upfront investment needed - deposit plus stamp duty - calculated automatically
New
14
Lettings Progression Agent
The lettings equivalent of the Sales Progression Agent. From offer accepted to keys handed over, the Lettings Progression Agent handles the communication that consumes negotiators' time every single day - chasing applicants for referencing documents, updating landlords, progressing tenancy agreements and confirming move-in details.
Six communication types: referencing chase, landlord update, tenancy agreement chase, move-in confirmation, deposit receipt, or all at once
Applicant referencing chase - firm but friendly, explains urgency and exactly what they need to do
Landlord update that keeps them informed and shows the agent is fully on top of the progression
Negotiator note - brief structured summary of current stage, issue and next action with date
New

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